User Manual

MiwoAnalytics offers you 3 tracking methods, use one of them to track data.

1) MiwoAnalytics Tracker

This plugin is included in the component zip file, you can see it on "Extensions -> Plug-in Manager -> System - MiwoAnalytics Tracker". When you want to track another website you need to install this plugin on that website, so it's also availlable as a plugin zip file. So you don't have to install MiwoAnalytics component on the website what you want to track. Download here.

This plugin requires a "JavaScript Tracking Code" or "Image Tracking Code". Both them can be obtained from "MiwoAnalytics Dashboard->Settings->Tracking Code". Note : Leave "Tracking Method" as default (Javascript) if you're tracking an external site (not Main).

The Second plugin needs to be installed if you want to track the page type and user data (username/e-mail). This is not required (optional). Download here.
 


2) Javascript Tracker

The Javascript tracker code can be obtained from "MiwoAnalytics Dashboard->Settings->Tracking Code". You need to copy + paste this code into the "header" part of the index.php (recommended) file of your template. (It's not required to paste this in the index.php file of your template, it can be placed in any php file).

3) Image Tracker

The Image tracker code can be obtained from "MiwoAnalytics Dashboard -> Settings -> Tracking Code". You need to copy + paste this code in the index.php (recommend) file of your template. Image Tracking method can be used ONLY on the website where MiwoAnalytics is installed. (It's not required to paste this in the index.php file of your template, it can be placed in any php file).

Overview

MiwoAnalytics provides advanced ecommerce analytics features. This page will guide you through the following steps:

1. Enable Ecommerce on your website’s tracking.
2. Modify the MiwoAnalytics tracking code to track Ecommerce data, products, orders on your website.
3. An overview of the Ecommerce analytics reports to help you understand and improve your online shop!

Enable Ecommerce Tracking

Ecommerce reporting is disabled by default. To enable Ecommerce analytics reporting, click on Settings > Websites > Edit” and select Ecommerce enabled from the dropdown in the Ecommerce column. Once Ecommerce is enabled for a website, the Goals menu will be renamed to Ecommerce & Goals and will display Ecommerce reports.

If you do not see the Goals menu, it is probably because the Goals plugin is disabled. Go to Settings & Plugins to enable the Goals plugins.

Ecommerce tracking

Once you have enabled Ecommerce tracking for a website, you need to implement tracking of the various Ecommerce interactions on your website. There are three main Ecommerce interactions that are tracked with MiwoAnalytics:

• Ecommerce Orders (and products),
• Product (and/or category) page views.

Setting up the Ecommerce tracking is so easy. There is no need for any JavaScript code to proceed manually because our plugins will help you automatically. Just install the proper plugin, like "MiwoAnalytics - MiwoShop Tracker" plugin for tracking MiwoShop data. Here you can find other plugins.

Ecommerce reports in MiwoAnalytics

In your MiwoAnalytics interface, you can find Ecommerce reports by clicking on the main menu on “Ecommerce & Goals”.

Assuming you have set up Ecommerce tracking as explained above, MiwoAnalytics will provide the following Ecommerce reports

• Ecommerce Metrics
• Ecommerce orders
• Total revenue
• Average order value
• Ecommerce conversion rate
• Purchased products
• Abandoned carts metrics: Visits with abandoned carts, revenue left in carts
• Ecommerce Reports
• Ecommerce overview: revenue, orders, conversion rate, AOV (Average Order Value), etc.
• Best productSKUs
• Best product Names
• Best product Categories
• Ecommerce Log – displays all visits containing an Ecommerce Order, so you can visualize your customers clickpath
• Improved standard Reports
• Existing reports will now include the “Ecommerce revenue” in the processing of the “Revenue” column.
• These standard reports will also have a new metric column: “Ecommerce conversion rate”

Ecommerce Activity Overview

By default, MiwoAnalytics will display the Ecommerce metrics for the selected date range, as well as a graph showing historical values for the selected metric.

Best Products & Best Categories

MiwoAnalytics processes the list of Top Products sold, ordered by any of the Product metrics: Revenue, Quantity purchased, Unique Purchases, Average price, Average quantity, Visits or Conversion rate.

You can get the top products reports by Product SKU, by Product Name or by Category.

Note that you can access a help definition for each column by hovering on the column name.

Ecommerce Activity log

With MiwoAnalytics, you can view (in real time!) the detailed Ecommerce log, showing all visits that have made a purchase on your website, as well as all visitors who have abandoned their shopping cart with products left in them.

Ecommerce Metrics in Standard Reports

Existing reports will now display the Ecommerce metrics in column list, so that Ecommerce performance can be visualized in any existing report and not only in the Ecommerce report page.

A simple way of giving other people access to your MiwoAnalytics is to send regular emails reports specifically tailored to their needs. You can send reports as a PDF file or as HTML content.

In the MiwoAnalytics top bar, you will find a link called ‘Email reports’. Click it to reveal a list of scheduled email reports. Here it is, with two reports that have already been created:

Create and schedule a report

Click ‘Create and Schedule a report’. The form for adding new reports is simple. The first five questions ask for details about where the report should be sent. In this example, we’re send a weekly email in HTML to [email protected] and [email protected].

The final question asks what metrics the report should include, in the example we have ticked goals. You can choose any of the metrics MiwoAnalytics has to offer, and of course you can choose more than one.

When you are ready, click the ‘Update Report’ button at the bottom of the page. Your new report will be added to the list.

Downloading and sending your custom reports by email

You can click “Download” or “Send now” to check that the email report works as expected, and contains all the reports you and your colleagues need. When you click “Download” or “Send now” the reports will contain information for the date currently selected in the calendar. However, when reports are sent automatically daily/weekly/monthly, the reports will automatically be sent for the previous day/week/month respectively.

By default, some reports (such as “visits overview” and “goals”, for example) will include the evolution graph to give some historical context about website traffic and performance:

Email reports (PDF or HTML) and graphs will also display in languages using other character sets (assuming you uploaded the unicode font), such as this example of a report generated by a Japanese MiwoAnalytics user.

If you selected the option to include graphs in the report, here is an example “Top Browsers” page from a PDF email report:

Sending Scheduled reports on Time

To make sure your daily/weekly/monthly analytics reports are as early as possible after a day or a week or a month is finished, please setup the automatic archiving cron. This script will ensure that all your report data is processed on time and that your scheduled email and SMS reports will be sent when they are due.

Note that if you do not setup this script as we recommend, MiwoAnalytics will still work and send your scheduled reports. This works as follows: a visitor viewing one of the websites tracked in MiwoAnalytics will actually trigger the processing of data and sending the email reports. For better reliability though, we highly recommend to setup the automatic archiving cron. This will ensure your reports will be delivered on time and every time.